Thursday night's Midnight Madness shopping session had Commercial Street packed. Most businesses along Commercial were open from 8 to midnight, seeing the crux of their business right at the beginning of the event.
Kelly Maxfield runs Maxout Entertainment, a local photo booth and DJ business. He had his photo booth set up in Studio 11 all night, and says business is good.
Most stores offered anywhere from 10 to 25 percent off everything they sold. Studio 11 had coupons inside Christmas ornaments, and customers could smash those ornaments with a hammer to get the coupons.
The Emporia Farmer's Market was also set up in their winter location. Bob Karr had a selection of apples from his orchard. He says this is the first year that the Farmer's Market has participated in Midnight Madness, and it seemed to go well.