Small Business Saturday is apparently catching on.
Downtown Emporia merchants reported brisk traffic at their locations Saturday.
Kari Crump of Studio 11 says people were enjoying the experience while holding true to the reason for the day.
Sweet Granada owner Kim Redeker was impressed by the turnout.
Small Business Saturday was started three years ago by a big company, American Express. Last year's Small Business Saturday saw an estimated $5.5 billion in sales nationwide. Locally, a lot of stores had specials for Thanksgiving evening, Black Friday and Small Business Saturday.