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ESU ASKING FOR INPUT ON VISUAL IMAGE

By Chuck Samples/KVOE News
Posted May 11, 2013

Emporia State University is well into its 150th year of changing lives. Now it's asking the campus and area community for help with its branding image.

On the ESU Buzz with President Dr. Michael Shonrock recently, Director of Marketing Umair Abbasi said the university's visual identity project is just getting started -- but by the time it's done, it will cover how ESU is marketed or presented for the next decade or longer.

“It’s a university-wide campaign on what the logo, the visual identity, will look like,” he said.

This could mean alterations to the Power E logo in appearance or scope of use beyond the athletic department. It could also mean an appearance update for Corky, the university's longstanding mascot.

Not counting the current 150th anniversary branding effort, Emporia State has had at least five major visual identities, but most of those have followed changes in the university's name from Kansas State Normal School in 1863 to Kansas State Teachers College in 1924, then to Emporia Kansas State College in 1974 and Emporia State University in 1977. The current Power-E marketing effort has been in place since 1998. University leaders are hoping to transition to the new visual identity early next year.

For more information or to participate, go online to www.emporia.edu/visualidentity or find surveys at the Sweet Granada, Java Cat 5 or the Memorial Union.